In a nutshell the American Society of Business Publications and Northwestern University conducted a survey of B2B publishers. Their findings were pretty startling- 4 out of 5 respondents had one day or less of digital training. 36% said they had NO training. Even more, 38% said at least half of their time is spent on digital publishing and 62% said more time on digital publishing would benefit their businesses directly.
These facts illustrate a conversation I was having with my Wife and a few friends several weeks ago. We were all discussing the IPad and what it means for publishing. The consensus at the table was that more training needs to happen, but many of the publishing companies involved do not want to spend the money to train their people on these increasingly important skills. Furthermore, we all agreed that individuals should pay for their courses and submit their bill as an expense. Or, keep it and deduct it from your taxes (Please check with your accountant first).
Think of your sales- are you being trained properly? Are you ready for the digital sales environment? Is your team? Looking at the Sales 2.0 landscape, you need to be. As companies and the sales process go from pyramids to liner models you need to be prepared.
Get the training you need and get it for your team. Don't take no for an answer. If you feel left behind, check out some of these sources- as the old Saturday morning cartoon line used to say- "The more you know."
360 Training (UK): http://www.360training.co.uk/
MediaBistro: http://www.mediabistro.com/courses/
Media Recruiting Group: http://www.mediarecruiting.com/courses.htm
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