Tuesday, February 16, 2010

2 Comments on Etiquette

2 things caught my eye today.

The first was an article on the "Online Spin" about business card etiquette. So many people forget that your card is you and your company. It speaks volumes about you. Fling it across the table? Maybe you don't care. Is it dingy and dark? See previous comment.

Working in the life sciences exposed me to a ton of conferences and meetings. At many, I was very surprised at how many people just threw their card to me like it was a piece of candy (maybe it came with the candy too). At some agencies, young reps. would throw their card across the table where it would slide to the floor and I am left scrambling to pick it up.

In 2008, I was surprised when I lived in India. There, the business card is sacred. You hold your card by the upper left and right corners and pass it to the person you are speaking to so they can read the information. They will in turn do the same. It is right up there with the Japanese sans bowing. It is great. The ultimate conferring of respect and it says- "I have looked at your information."

The second thing, is from Freep.com. GM has informed its dealers that many need to clean up their stores, train their reps. on customer retention and online marketing. So far, only 20% of GM's stores have followed this. No wonder they've been bailed out.

In life you have 10 seconds to make an impression. Don't hand a client a hot, lint laden card that smells like mints and has a thumbprint in the middle of it (you don't have to bow either). Make sure your place of business is clean, bright and you and your team work hard to satisfy every customer.

Remember, you only get one chance....

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